One Connected Experience
Accommodations, food, beverages and event programming come together in a “Festival All-Inclusive” offer for guests. The model is designed to give event companies one coordinated hospitality platform.
A better resort for established events
Bring your event.
We’ve built the world around it.
A purpose-built resort for established events in the tropical paradise of the United States Virgin Islands. Hospitality, production and gathering spaces are designed to work together around your event and its community.
The opportunity
Your event is why they fly.
We're where they stay, celebrate, eat, drink, love and return.
You bring a proven event, its audience and the programming they love. We provide a destination designed around the full week, so the venue no longer dictates the experience.
See the guest experienceIllustrative event image from The Experience Resorts website; the planned resort is not pictured.
Our Model
Your event deserves a resort designed for it.
Established event companies often make costly advance commitments to cruise ships or hotels that were never designed for their program. We've developed a fully integrated, event resort that puts the event first.
Built Around Your Brand
Your event keeps its own name, identity and relationship with its audience. Dedicated event sites can connect from this master site, with each event’s story and booking journey in its own space.
A Shared Return
Our proposed joint venture removes the upfront venue commitment: we bring the resort and infrastructure; you lead the event, audience, talent and event costs. The resort is reimbursed first, then agreed event costs; remaining profits are shared 50/50, with event IP jointly owned, subject to definitive terms.
A Community That Returns
Shared tables and a full week together give guests time to connect beyond the program. Those friendships help turn an event into a tradition people want to revisit.
The Experience
Built for events that bring people back.
Guests can eat every meal and snack whenever they like, day or night. Drinks, including top-shelf alcohol, are part of the whole package. Bring your friends and share the whole week together. We call it “Festival All-Inclusive.”
Meet Our Chefs“People arrive for the event and return for each other.”
A table for your people
Shared dining tables for up to 12 let friends stay together, meet others and make the week their own. That sense of belonging is the glue that helps bring attendees back the following year.
One week, one community
The planned Saturday-to-Saturday format gives event partners room for performances, discovery, downtime and the moments between the main stages.
St. Croix · U.S. Virgin Islands
Our Resort
An island with its own story, and a Caribbean setting with a simpler journey for many U.S. guests. The planned campus brings event spaces and hospitality together in one destination.
Open a larger map · © OpenStreetMap contributors
A history with many layers
Indigenous communities lived here long before European colonization. St. Croix later became a Danish sugar colony shaped by enslaved African labor and emancipation in 1848. The United States purchased the Danish West Indies in 1917.
Leave the passport at home
U.S. citizens arriving from the U.S. mainland or Puerto Rico do not need a passport to visit St. Croix. Guests still need acceptable identification and should check the documents for their route and return journey, especially when traveling through another country.
Fly into STX
Henry E. Rohlsen Airport serves St. Croix. Flights from the U.S. mainland and regional connections make the island accessible; schedules and group airlift should be planned around each event’s dates and audience.
STX
Island and travel information: National Park Service · Visit USVI · Virgin Islands Port Authority · Airport photo: Virgin Islands Port Authority
Our Tech
Technically speaking, we've got more than anyone else.
Our stages, lighting and audio systems are in position and waiting for your event. Permanently. The money you typically spend on temporary stages, lighting, transport and setup can instead contribute to your profits.
Built to stay ready
The planned stage is a permanent structure, designed for hurricane conditions. It remains in position between events, eliminating the routine cycle of putting a temporary stage up and taking it down.
Installed, then configured for your show
Moving lights, other lighting and audio equipment are costly to transport and rent repeatedly. Our planned systems stay installed on site and can be configured to each event's production specifications.
Program the show ahead of time
For artists who require it, previsualization lets production teams prepare and coordinate lighting and sound cues before the performance, so the creative and technical teams can arrive with a shared plan.
The instruments artists expect
Our backline support includes guitars, keyboards and drum kits. We work through artists' technical riders with event partners and agents so the required equipment can be in place before talent arrives.
Technical inventory, configurations and weather engineering will be confirmed as the resort design and artist requirements are finalized.
Illustrative concert production image · Caleb Oquendo / Pexels. The planned resort is not pictured.
Off the Property
An island to explore together.
St. Croix gives guests more to discover between the moments you create. Its reefs, protected wildlife and coastal landscape can become part of the wider week.
Leatherbacks at Sandy Point
Sandy Point National Wildlife Refuge protects important nesting habitat for leatherback sea turtles. It is a conservation story to appreciate, with seasonal access and no promise of a sighting.
Explore the refuge ↗Buck Island’s underwater trail
Just off St. Croix, Buck Island Reef National Monument offers guided snorkeling among protected coral reefs. Trips are arranged through approved operators.
Explore Buck Island ↗Discover the Cane Bay Wall
St. Croix’s north shore is known for scuba diving at Cane Bay. It offers another way for guests to experience the island beyond the resort.
Explore island diving ↗Annaly Bay Tide Pools
Hike through the north shore’s forest to naturally formed pools along the rocky coast. The round trip is roughly five miles and can be challenging, making it a rewarding outing for prepared guests.
Explore the tide pools ↗Island activities are separate from the resort’s included food and beverages; availability, operators and access vary.
Leatherback image: NOAA / U.S. Fish & Wildlife Service. Species reference image; not a St. Croix sighting.
Food brings the community together
Meet Our Five-Star Chefs
The meal is part of the event, not a break from it. Festival All-Inclusive gives guests food and beverages throughout their stay, with time and space to gather around the table.
Culinary leadership with a reach beyond the kitchen
Chef Jeffrey Mora and Mark Adair bring decades of culinary, hospitality and event experience to the project. Their work spans fine dining, large venues and food programs designed to bring people together at scale.
Chef Jeffrey MoraFood Fleet founder and culinary leader Jeffrey Mora has cooked professionally across 22 countries, represented the United States on the National Culinary Olympic Team and trained under Michelin-starred chef Cas Spijkers. His team has delivered food experiences for major events including the Formula 1 Las Vegas Grand Prix and the Kentucky Derby.
Jeffrey at Food Fleet ↗
Mark AdairFood Fleet’s Chief Operating Officer has more than four decades of hospitality experience. He trained as a chef in France and Switzerland, worked across eleven countries and has helped develop brands including DoubleTree Hotels, Fleming’s Steakhouse and Bonefish Grill.
Mark at Food Fleet ↗Portraits and biographies: Food Fleet. 5 Star Chef brings culinary and operational talent to food and beverage concepts. Illustrative food photography: Alexy Almond / Pexels; the planned resort is not pictured.
Our Partners & Events
A broader resort campus. A distinct home for every event.
The Experience Resorts works with some of the biggest names in hospitality. Our initial campus will feature 4.5 star and 5 star room products with 4 star categories coming online in 2030.
Individual event sites
Each partner event will have a dedicated site for its own audience, program and booking journey. As events are announced, guests will be able to find those sites from this hub, the event company’s website and participating hotel partners’ sites—with the potential to reach hotel audiences that collectively number in the hundreds of millions.
Discuss your event siteEvent partners
We’re working with experienced producers who already know their audience and have a track record of bringing people together.
Check partner fitFor event companies
Is your event ready for a new home?
Our first partnerships are for established events with an engaged audience. Use these three questions to see whether it makes sense to start a conversation.
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News & media
Our Press
Ideas and research shaping the future of destination events.
Industry research · Live Nation
Live music fans take 38% more trips
Live Nation’s 2026 study looks at how concerts influence travel and whether fans return to destinations they first visited for music. These are industry survey findings, not projections for The Experience Resorts.
Read the Live Nation articleFrom our archive · 2024
The Experience Resorts news
Our original articles explore the demand for destination events. They reflect earlier resort plans; the St. Croix information on this page is current.
· Company news
Watch out TV networks. Content is on a road trip
As audiences seek experiences they can share in person, live events can become the reason for a longer trip. This article explores the opportunity for festival and lifestyle producers to bring their communities together at a destination.
Read the full article· Company news
Sold out: $32K for a two-bed tent and music!
A look at premium festival stays and the fans willing to travel for a fuller experience around a show. It asks what purpose-built hospitality can offer event companies and their most dedicated audiences.
Read the full articleFrom our archive · November 22, 2024
Hallmark’s holiday cruise crashes Christmas
The response to a holiday-themed cruise shows how strongly fans can gather around a shared interest. Our article explores what multi-day, all-inclusive event travel can offer a community—and the event companies that bring it together.
Read the full articleFor announcements, interviews and media inquiries, contact Pete.
The team
Our People
Leadership across hospitality, entertainment, resort development and event partnerships.
Jak Severson
Chief Executive Officer and Chairman of the Board
More than 30 years in travel and entertainment, including building a multi-channel network in Asia before launching The Experience Resorts.
LinkedIn ↗David Kasten
Chief Financial Officer · Board Member
A career in travel finance, including nearly three decades with Marriott and a CFO role at Interstate China.
LinkedIn ↗Peter Kapiloff
Chief Operating Officer · Board Member
Construction and operations experience across the United States, Haiti and the Dominican Republic, with a focus on costs, contracts and delivery.
Paula Azevedo
Vice President of Design & Development
More than 25 years in global hospitality design, guiding luxury resort projects from concept through completion.
Karmina Berman
Vice President of Business Development
Business development and operations experience across Europe and Latin America, including roles with Knotel, StyleHaul and Meta.
Pete Wilhelm
Vice President of Event Acquisitions
More than 20 years in event development and acquisitions, with experience spanning major brands and live events.
LinkedIn ↗Clayton Hebbard
Board Member
Former managing partner at Grant Thornton and former APAC regional director at TMF Group.
LinkedIn ↗Oneil Khosa
Board Member
Travel and hospitality entrepreneur, including leadership of Bahamas Paradise Cruise Line and the Enthusiast Hotel Collection.
LinkedIn ↗Bobby Soper
Board Member
Hospitality and gaming executive with leadership experience at Sun Gaming & Hospitality and Mohegan Sun Gaming.
LinkedIn ↗Start a partnership conversation
Let’s talk about where your event goes next.
We’d like to know what you produce, who comes, and what you’d want our purpose-built resort to make possible.
Tell Pete what you need.
Or write directly to pete@theexperienceresorts.com